Privacy Policy
Overview
Ruth & Eleanor Co. operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”), to provide you—the customer—with a curated shopping experience.
Ruth & Eleanor Co. is powered by Shopify, which enables us to deliver these Services to you.
This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with our Services.
If there is any conflict between our Terms of Service and this Privacy Policy, this Policy will govern the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your information as described in this Policy.
Personal Information We Collect
When we use the term “personal information,” we refer to information that identifies, relates to, or could reasonably be linked to you or another person.
Personal information does not include anonymized or aggregated data that cannot reasonably be linked back to you.
We may collect or process the following categories of personal information (including information derived from them), depending on how you interact with our Services and where you live, as permitted or required by law:
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Contact Information: your name, billing and shipping address, phone number, and email address.
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Financial Information: credit card, debit card, or bank account numbers, payment confirmation, and other transaction details.
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Account Information: username, password, preferences, and account settings.
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Transaction Information: details about products viewed, added to your cart, purchased, returned, or exchanged, and your purchase history.
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Communications: content of your messages with us, such as when contacting customer support.
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Device Information: IP address, browser type, device identifiers, and connection data.
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Usage Data: how and when you interact with our Services, pages visited, and activity patterns.
Sources of Personal Information
We may collect personal information from the following sources:
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Directly from you: when you create an account, make a purchase, or communicate with us.
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Automatically: when you browse our website, through cookies, pixels, or similar technologies.
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From service providers: such as Shopify or other vendors who process information on our behalf.
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From business partners or third parties: including marketing and analytics providers.
How We Use Your Personal Information
Depending on how you interact with us, we may use your personal information for the following purposes:
1. Providing, Personalizing, and Improving Our Services
To process your orders, manage your account, handle payments, returns, and shipping, send order notifications, recommend related products, and create a personalized shopping experience.
2. Marketing and Advertising
To send promotional emails, text messages, or postal mail, and to display targeted ads for our products or services across other websites, based on your interactions and purchase history.
3. Security and Fraud Prevention
To verify your identity, detect, investigate, and prevent fraudulent or illegal activity, and to protect the safety of our customers and systems.
4. Customer Support and Communication
To respond to your inquiries, provide assistance, and maintain our customer relationship with you.
5. Legal Compliance
To comply with applicable laws, respond to lawful requests (such as subpoenas or government inquiries), enforce our Terms, and protect our rights or the rights of others.
How We Share Personal Information
We may share your personal information with third parties under the following circumstances:
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With Shopify: and other service providers who help us operate our business (e.g., IT services, payment processors, logistics, and customer support).
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With Business and Marketing Partners: to deliver personalized advertisements and promotions. These partners process your data in accordance with their own privacy policies. Depending on your location, you may have the right to opt out of such sharing.
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With Your Consent: when you authorize us to share information (e.g., social media integrations or gift deliveries).
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Within Our Company Group: to affiliates and subsidiaries for legitimate business purposes.
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In the Event of a Business Transaction: such as a merger, acquisition, or bankruptcy.
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For Legal Reasons: to comply with law enforcement requests, enforce our Terms, or protect against harm.
Relationship with Shopify
Our store is hosted by Shopify, which collects and processes personal information about your use of our Services to deliver and improve them.
Information you submit through our store is shared with Shopify and may be transferred to or processed in other countries.
Shopify may use this information to improve its platform and provide enhanced analytics or advertising tools to merchants. In such cases, Shopify is responsible for processing your data and responding to related privacy rights requests.
To learn more about how Shopify uses your personal information and the rights available to you, please visit Shopify’s Privacy Policy.
Third-Party Websites and Links
Our Services may contain links to third-party websites or platforms not operated by Ruth & Eleanor Co. We are not responsible for their privacy or security practices.
Please review the privacy policies of any third-party sites you visit.
Any information you share publicly (such as on social media) may be visible to others and is beyond our control.
Children’s Data
Our Services are not directed to children, and we do not knowingly collect personal information from anyone under the age of majority in your jurisdiction.
If you believe your child has provided us with personal information, please contact us using the details below, and we will delete it.
As of the effective date of this Policy, we do not knowingly “sell” or “share” personal data of individuals under 16 years of age, as defined by applicable law.
Security and Data Retention
We take reasonable measures to protect your personal information; however, no security system is completely secure.
We cannot guarantee “perfect security,” and data transmitted over the Internet may not be secure. Please avoid sending sensitive information via unencrypted channels.
We retain your data for as long as necessary to fulfill the purposes described in this Policy—such as maintaining your account, providing Services, complying with legal obligations, resolving disputes, and enforcing our agreements.
Your Rights and Choices
Depending on where you live, you may have the following rights regarding your personal information (subject to applicable law):
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Right to Access / Know – request a copy of the personal data we hold about you.
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Right to Delete – request that we delete your personal data.
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Right to Correct – request correction of inaccurate or incomplete data.
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Right to Data Portability – request that your data be transferred to another provider.
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Right to Manage Marketing Preferences – opt out of promotional emails using the “unsubscribe” link at the bottom of our emails.
If you are located in the European Economic Area (EEA) or the United Kingdom, you may also have the right to:
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Object to or Restrict Processing of your data for certain purposes.
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Withdraw Consent at any time when we rely on your consent to process your data.
You may exercise your rights as indicated on our website or by contacting us directly using the information below.
We will verify your identity before processing your request, as required by law, and respond within the timeframe permitted under applicable regulations.
We do not discriminate against individuals who choose to exercise their privacy rights.
For data processed by Shopify, please visit: https://privacy.shopify.com
Complaints
If you have a concern or complaint about how we process your data, please contact us first.
Depending on your location, you may also have the right to appeal our decision or contact your local data protection authority.
For EEA residents, you can find a list of supervisory authorities here.
International Data Transfers
We may transfer, store, and process your personal information outside of your country of residence.
When transferring data from the EEA or the UK, we use approved mechanisms such as the European Commission’s Standard Contractual Clauses (SCCs) or equivalent safeguards, unless the receiving country has been deemed to provide adequate protection.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.
When we do, we will post the updated version on this page and revise the “Last Updated” date above.
We will notify you of any material changes as required by law.
Contact
If you have any questions about our privacy practices, this Policy, or wish to exercise your rights, please contact us at: